The capital of the Norfolk Broads and home to Britain’s largest village store, ‘Roy’s’. A small boatyard was set up in Wroxham in 1880 and this has since them been one of the main centres for broads holidays.



A small boatyard was set up in Wroxham in 1880 and this has since them been one of the main centres for broads holidays. The first person known to have made a career out of hiring boats to holidaymakers was John Loynes, who founded his business in Wroxham in 1878. The following 50 years saw a boom in boating holidays and by the late 19th century it had blossomed into a substantial tourist industry with boatyards offering crafts of all descriptions.


The self titled ‘world’s largest village store’, Roy’s was established in 1895 by brothers Alfred and Arnold Roy in nearby Coltishall. The famous store in Wroxham was opened in 1899 to meet the ever increasing numbers of holiday makers visiting the area. 




Wroxham has almost merged with Hoveton with each village developing on one side of the river Bure. The area is served by the Hoveton and Wroxham railway station which is on the Bittern line from Norwich to Cromer and Sheringham. The town is situated 8 miles North East of Norwich.




Bure Valley Railway - Norfolk's longest fifteen inch gauge line journeys from Wroxham to the town of Aylsham and makes stops at the villages of Brampton, Buxton and Coltishall. The 18 mile round trip runs through the picturesque Bure valley countryside following the meandering river through meadowland and ancient pasture. A cycle path runs alongside the railway line so why not cycle one way and let the train take the strain on your return journey.


Boat Hire and Tours – No trip to Wroxham is complete without taking a boat trip on the Norfolk Broads. Whether you choose to hire your own boat or take an guided tour, both are on offer at Wroxham.


Hoveton Hall Gardens – Situated close to the Norfolk Broads and Wroxham, Hoveton Hall Gardens set in 15 acres, offers a spectacular array of flowers, woodland and wildlife. Why not take a guided tour or follow one of the nature trails before having a relaxing drink at the tea rooms.


Wroxham Barns – Offers a wide range of activities from retail therapy, watch a craftsman at work or pay a visit to the junior farm, there is something for everyone at Wroxham Barns and a must visit for any visitor.


Bewilderwood here you can find the regular wildlife of squirrels, rabbits and hedgehogs but also creatures such as the Thornyclod Spider, Marsh Boggles, Tree Twiggles and the Crocklebog! An accompanying book, gives children the chance to follow in the footsteps of the lead character Swampy, a 2ft Marsh Boggle with a taste for adventure. Bewilderwood features fantasy treehouses and aerial walkways through the trees above unspoilt Norfolk Marshland. The trees also have miniature villages for the Twiggles. Attractions include the Broken Bridge where you have to walk over invisible glass 7 metres above the ground, the Wobbly Wires, a daring zip wire slide and the Slippery Slopes. Entry to the park is by boat through the marshes, adding to the sense of fantasy and adventure. Located on the A1062 between Wroxham and Horning.

Museum of the broads – A waterside setting at The Staithe in Stalham, the museum is a registered charity aiming to bring the history of the broads alive. Open throughout the summer.

Hickling – the village of Hickling into two parts; Hickling Heath and Hickling Green. Hickling Heath is on the edge of the broads and has a staithe, private moorings and a pub. Hickling Green is mainly residential, but well worth a visit as it has a church and many pretty properties. Walking from Hickling Heath you are able to gain access to Hickling’s large nature reserve, which consists of marked paths, observation tower and viewing platforms. It has a visitors centre, and many marked paths out over the edges of the Broad, with observation towers and viewing platforms, to watch the wildlife, undisturbed.


Stalham - a typical country town, with a High Street containing a range of shops and other facilities. A small market operates on Tuesdays and the town hall hosts various regular sales, including a farmers market on alternative Saturdays. Stalham is a major boating centre and many boat holidays start from here. There are also day boats for hire. The staithe at Stalham also hosts The Museum of the Broads, showing the human effect upon the Broadland environment.


Sea Palling - a small, quiet seaside resort on the East Norfolk Coast, Sea Palling is home to a blue flag, sandy beach and is a great place for a walk. A number of reefs have been built as part of the coast defences and it calms the waves making Sea Palling an ideal place to swim or for children to play. There are plenty of facilities including a pub, cafe, tea-rooms, shop and small amusement arcade. Sea Palling also has a jet-ski centre. Along the coast, sand dunes separate the low lying land from the sea, giving great views down to Happisburgh.




Last Updated: 28 Apr 2015